CRM SOFTWARE REVIEWS 2016 SOFTWARE

CRM SOFTWARE REVIEWS 2016 SOFTWARE

In the past, CRM software was mostly used by enterprise-sized companies, but today, companies of all sizes and in all industries use CRM software.įeatures vary depending on which system you go with, but most CRM solutions include modules that integrate contact management, opportunity management, pipeline management, task and project management, interaction history, sales forecasting and reporting, email integration, and marketing automation.ĬRM systems geared towards larger organizations will usually include more advanced features, which might include territory management, role permissions, and voice over internet protocol (VoIP) or integration with a third-party VoIP provider. While CRM software is most commonly used to manage business-to-customer relationships, CRM software systems are also used to manage business-to-business relationships.

Today’s CRM software is highly scalable and customizable, allowing enterprises and small businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer’s known history and prior interactions with your business. Gmail, Outlook, and LinkedIn integrationsĬRM software is designed to help businesses meet the overall goals of customer relationship management.Marketing automation (as a paid add-on).

Salesforce is a household name in the software industry with a CRM solution that lives up to its reputation.

Crm software reviews 2016